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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

indgår i Advances in Business Information Systems and Analytics serien

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Bag om Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522509974
  • Indbinding:
  • Hardback
  • Sideantal:
  • 401
  • Udgivet:
  • 25. oktober 2016
  • Størrelse:
  • 226x290x34 mm.
  • Vægt:
  • 1436 g.
  • 8-11 hverdage.
  • 7. december 2024

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Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

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