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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Bag om Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522509974
  • Indbinding:
  • Hardback
  • Sideantal:
  • 401
  • Udgivet:
  • 25. oktober 2016
  • Størrelse:
  • 226x290x34 mm.
  • Vægt:
  • 1436 g.
  • 8-11 hverdage.
  • 21. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

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