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Handbook of Research on Effective Advertising Strategies in the Social Media Age

af Nurdan Oncel Taskiran, Recep (Ondokuz May S University Turkey) Yilmaz

indgår i e-Book Collection - Copyright 2015 serien

Handbook of Research on Effective Advertising Strategies in the Social Media Age af Nurdan Oncel Taskiran
Bag om Handbook of Research on Effective Advertising Strategies in the Social Media Age

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466681255
  • Indbinding:
  • Hardback
  • Sideantal:
  • 509
  • Udgivet:
  • 28. februar 2015
  • Størrelse:
  • 279x216x30 mm.
  • 8-11 hverdage.
  • 16. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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