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Handbook of New Product Development Management

Bag om Handbook of New Product Development Management

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750685528
  • Indbinding:
  • Hardback
  • Sideantal:
  • 560
  • Udgivet:
  • 28. september 2007
  • Størrelse:
  • 165x240x34 mm.
  • Vægt:
  • 982 g.
  • 2-4 uger.
  • 29. januar 2025
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Beskrivelse af Handbook of New Product Development Management

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.

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