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Hacker, Maker, Teacher, Thief: Advertising's Next Generation

af Ben Cooper, Alex Lavery, Ana Andjelic
Hacker, Maker, Teacher, Thief: Advertising's Next Generation af Ben Cooper
Bag om Hacker, Maker, Teacher, Thief: Advertising's Next Generation

¿ What does the industry need to do today (not tomorrow) to stay valuable and relevant? ¿ Is digital collaboration the death of idea ownership? ¿ What the f**k do clients know about great advertising? ¿ How can copying make you more original? ¿ I feel connected, but do I feel more human? ¿ How are the porn industry, illegal black market and bitcoins changing online culture today? ¿ Should we make things people want rather than make people want things? ¿ How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780956608338
  • Indbinding:
  • Paperback
  • Sideantal:
  • 294
  • Udgivet:
  • 26. august 2014
  • Størrelse:
  • 153x230x18 mm.
  • Vægt:
  • 394 g.
  • 8-11 hverdage.
  • 16. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Hacker, Maker, Teacher, Thief: Advertising's Next Generation

¿ What does the industry need to do today (not tomorrow) to stay valuable and relevant?
¿ Is digital collaboration the death of idea ownership?
¿ What the f**k do clients know about great advertising?
¿ How can copying make you more original?
¿ I feel connected, but do I feel more human?
¿ How are the porn industry, illegal black market and bitcoins changing online culture today?
¿ Should we make things people want rather than make people want things?
¿ How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

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