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Guerrilla Advertising

Bag om Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780395687185
  • Indbinding:
  • Paperback
  • Sideantal:
  • 302
  • Udgivet:
  • 1. juni 1994
  • Størrelse:
  • 152x18x229 mm.
  • Vægt:
  • 493 g.
  • 8-11 hverdage.
  • 18. januar 2025
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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

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