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Groundswell, Expanded and Revised Edition

- Winning in a World Transformed by Social Technologies

af Charlene Li
Groundswell, Expanded and Revised Edition af Charlene Li
Bag om Groundswell, Expanded and Revised Edition

Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422161982
  • Indbinding:
  • Paperback
  • Sideantal:
  • 352
  • Udgivet:
  • 24. Maj 2011
  • Udgave:
  • Størrelse:
  • 138x210x24 mm.
  • Vægt:
  • 362 g.
  • Ukendt - mangler pt..

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Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.

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