De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Green Marketing in Emerging Markets

Green Marketing in Emerging Markets

- Strategic and Operational Perspectives

indgår i Palgrave Studies of Marketing in Emerging Economies serien

Green Marketing in Emerging Markets
Bag om Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030740641
  • Indbinding:
  • Hardback
  • Sideantal:
  • 290
  • Udgivet:
  • 18. august 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 534 g.
  • 8-11 hverdage.
  • 6. december 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

Brugerbedømmelser af Green Marketing in Emerging Markets



Andre købte også..
Find lignende bøger
Bogen Green Marketing in Emerging Markets findes i følgende kategorier: