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Green Marketing in Emerging Markets

- Strategic and Operational Perspectives

indgår i Palgrave Studies of Marketing in Emerging Economies serien

Green Marketing in Emerging Markets
Bag om Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030740641
  • Indbinding:
  • Hardback
  • Sideantal:
  • 290
  • Udgivet:
  • 18. august 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 534 g.
  • 8-11 hverdage.
  • 20. november 2024
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Beskrivelse af Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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