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Good Works!

- Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Bag om Good Works!

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118206683
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 15. juni 2012
  • Størrelse:
  • 163x230x25 mm.
  • Vægt:
  • 490 g.
  • 8-11 hverdage.
  • 9. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Good Works!

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

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