Going on Offense

Going on Offense is a powerful resource for anyone looking to transform their organization or themselves, exploring the key ingredients that fuel the mindset of companies dedicated to perpetual innovation and relentless experimentation. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the transformative drivers of success displayed in 26 innovative organizations--including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks--along with actionable advice on how to replicate this transformation.