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Going Global

- Enterprise 02.02

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Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841123165
  • Indbinding:
  • Paperback
  • Sideantal:
  • 118
  • Udgivet:
  • 10. januar 2002
  • Størrelse:
  • 126x164x11 mm.
  • Vægt:
  • 113 g.
  • Ukendt - mangler pt..

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Ingen binding og kan opsiges når som helst.

Beskrivelse af Going Global

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

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