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Globalisation and Advertising in Emerging Economies

- Brazil, Russia, India and China

Bag om Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415562003
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 13. december 2011
  • Størrelse:
  • 163x238x19 mm.
  • Vægt:
  • 438 g.
Leveringstid: 2-4 uger
Forventet levering: 4. december 2024

Beskrivelse af Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

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