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Global Place Branding Campaigns across Cities, Regions, and Nations

Bag om Global Place Branding Campaigns across Cities, Regions, and Nations

Provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is designed for professionals, researchers, policy makers, practitioners, and students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522505761
  • Indbinding:
  • Hardback
  • Sideantal:
  • 346
  • Udgivet:
  • 22. juli 2016
  • Størrelse:
  • 227x292x28 mm.
  • Vægt:
  • 1226 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Beskrivelse af Global Place Branding Campaigns across Cities, Regions, and Nations

Provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is designed for professionals, researchers, policy makers, practitioners, and students.

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