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Global Perspectives on Contemporary Marketing Education

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Global Perspectives on Contemporary Marketing Education
Bag om Global Perspectives on Contemporary Marketing Education

Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466697843
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 17. marts 2016
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
  •  

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Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.

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