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Global overview and a closer look into Adobe´s international marketing activity

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Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe's products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe's annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783640656752
  • Indbinding:
  • Paperback
  • Udgivet:
  • 18. maj 2010
  • Størrelse:
  • 148x210x2 mm.
  • Vægt:
  • 45 g.
  • 2-3 uger.
  • 17. december 2024
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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Global overview and a closer look into Adobe´s international marketing activity

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe's products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe's annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.

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