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Global Business Strategy: Asian Perspective

af China, Korea, Korea) Moon, Hwy-chang (Beijing Normal Univ, Seoul National Univ, Inst For Policy And Strategy On National Competitiveness
Global Business Strategy: Asian Perspective af China
Bag om Global Business Strategy: Asian Perspective

Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789814273190
  • Indbinding:
  • Hardback
  • Sideantal:
  • 348
  • Udgivet:
  • 23. marts 2010
  • Størrelse:
  • 229x155x23 mm.
  • 2-3 uger.
  • 10. december 2024

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Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

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