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Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789814273190
  • Indbinding:
  • Hardback
  • Sideantal:
  • 348
  • Udgivet:
  • 23. marts 2010
  • Størrelse:
  • 229x155x23 mm.
Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

Beskrivelse af Global Business Strategy: Asian Perspective

Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

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