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Global Brand Power

- Leveraging Branding for Long-Term Growth

Bag om Global Brand Power

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781613630266
  • Indbinding:
  • Paperback
  • Sideantal:
  • 132
  • Udgivet:
  • 5. marts 2013
  • Størrelse:
  • 216x142x13 mm.
  • Vægt:
  • 192 g.
  • 8-11 hverdage.
  • 9. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Global Brand Power

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

Brugerbedømmelser af Global Brand Power



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