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Gaining Momentum: Managing The Diffusion Of Innovations

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Gaining Momentum: Managing The Diffusion Of Innovations
Bag om Gaining Momentum: Managing The Diffusion Of Innovations

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781848163546
  • Indbinding:
  • Hardback
  • Sideantal:
  • 448
  • Udgivet:
  • 4. august 2010
  • Størrelse:
  • 156x233x29 mm.
  • Vægt:
  • 776 g.
  • 8-11 hverdage.
  • 10. december 2024

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Beskrivelse af Gaining Momentum: Managing The Diffusion Of Innovations

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

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