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Gaining Influence in Public Relations

- The Role of Resistance in Practice

af Bruce K. Berger

indgår i Routledge Communication Series serien

Gaining Influence in Public Relations af Bruce K. Berger
Bag om Gaining Influence in Public Relations

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805852936
  • Indbinding:
  • Paperback
  • Sideantal:
  • 292
  • Udgivet:
  • 22. december 2005
  • Størrelse:
  • 159x230x16 mm.
  • Vægt:
  • 422 g.
  • 8-11 hverdage.
  • 7. marts 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Gaining Influence in Public Relations

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

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