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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Bag om Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466688087
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 27. oktober 2015
  • Størrelse:
  • 229x291x30 mm.
  • Vægt:
  • 1184 g.
  • 8-11 hverdage.
  • 16. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.

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