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Fundamentals of Global Strategy: A Business Model Approach

Bag om Fundamentals of Global Strategy: A Business Model Approach

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781606490723
  • Indbinding:
  • Paperback
  • Sideantal:
  • 270
  • Udgivet:
  • 16. oktober 2010
  • Størrelse:
  • 150x231x13 mm.
  • Vægt:
  • 409 g.
  • 2-3 uger.
  • 11. december 2024

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Beskrivelse af Fundamentals of Global Strategy: A Business Model Approach

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.

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