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From Doubt to Functionality

- An Imagery Story

af Rashmi Adaval

indgår i Foundations and Trends (R) in Marketing serien

From Doubt to Functionality af Rashmi Adaval
Bag om From Doubt to Functionality

Provides a systematic approach to address the role imagery plays in guiding consumer behaviour. First, it makes sense to consider the conditions that elicit imagery, then to examine how people use it, and finally to explore avenues whereby this use of imagery can help to understand a host of consumption related phenomena.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680834581
  • Indbinding:
  • Paperback
  • Sideantal:
  • 85
  • Udgivet:
  • 30. August 2018
  • Størrelse:
  • 234x156x4 mm.
  • Vægt:
  • 135 g.
  • 8-11 hverdage.
  • 10. Oktober 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af From Doubt to Functionality

Provides a systematic approach to address the role imagery plays in guiding consumer behaviour. First, it makes sense to consider the conditions that elicit imagery, then to examine how people use it, and finally to explore avenues whereby this use of imagery can help to understand a host of consumption related phenomena.

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