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Foundations of Marketing Thought

- The Influence of the German Historical School

af D.G. Brian (Quinnipiac University Jones

indgår i Routledge Studies in the History of Marketing serien

Foundations of Marketing Thought af D.G. Brian (Quinnipiac University Jones
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This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367876272
  • Indbinding:
  • Paperback
  • Sideantal:
  • 214
  • Udgivet:
  • 12. december 2019
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 7. december 2024

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This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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