Bøger udgivet af Springer Verlag, Singapore

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

This book reviews dominant crisis communication theories, which according to many scholars are either too narrow or broad for practical application to all types of reputational crises. Freeman, as the progenitor of modern stakeholder theory, has spent much time since the original publication trying to remove the primary focus from companies to that of achieving broader positive outcomes for organisations, populations, and the operating environment. This book embraces the ethos of Freeman¿s revisions and applies it to crisis communication through placing the reputational crisis at the centre of a stakeholder map, where other literature places the company at the centre of the stakeholder map. This leaves the company experiencing the crisis situated with all other crisis stakeholders to develop solutions to the source of conflict, and as a result, the reputational crisis.Removing the corporation from the centre allows for other stakeholders such as interest groups, politicians, media, and afflicted stakeholders, to legitimately work towards solving the crisis. This book uses a typology of apologia and builds upon it to create a means that allows corporate managers to genuinely apologise to crisis victims, without necessarily exposing the corporation to financial liability claims. The apologia construct developed herein is equally useful to CEO¿s as it is in a domestic situation.Consistent throughout this book is the philosophy that all reputational crises can be either solved, or significantly reduced in terms of impact. Examples used throughout relate to reader¿s personal lives as well as structured powerful organisations.

This book highlights the main features of shipbuilding management which lead to successful completion of shipbuilding projects. Building a ship is a complex project, so the principles of project management are described, first in general terms and then with specific reference to their application in shipbuilding.

This book provides knowledge of the basic theory, spectral analysis methods, chemometrics, instrumentation, and applications of near-infrared (NIR) spectroscopy-not as a handbook but rather as a sourcebook of NIR spectroscopy.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

This book provides a comprehensive account of the current status of molecular hydrogen medicine, a young field that emerged with the discovery that inhalation of hydrogen gas leads to the elimination of harmful reactive oxygen species in rats.

This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights.

This book describes the concept, characteristics, methodology, design, management, business, recent advances and future technologies of plant factories with artificial lighting (PFAL) and indoor vertical farms.The third wave of PFAL business started in around 2010 in Japan and Taiwan, and in USA and Europe it began in about 2013 after the rapid advances in LED technology. The book discusses the basic and advanced developments in recent PFALs and future smart PFALs that emerged in 2016.There is an emerging interest around the globe in smart PFAL R&D and business, which are expected to play an important role in urban agriculture in the coming decades. It is also expected that they will contribute to solving the trilemma of food, environment and natural resources with increasing urban populations and decreasing agricultural populations and arable land area.Current obstacles to successful PFAL R&D and business are: 1) no well-accepted concepts and methodology for PFAL design and management, 2) lack of understanding of the environmental effects on plant growth and development and hydroponics among engineers; 3) lack of understanding of the technical and engineering aspects of PFAL among horticulturists; 4) lack of knowledge of the technical challenges and opportunities in future PFAL businesses among business professionals, policy makers, and investors and 5) lack of a suitable textbook on the recent advances in PFAL technologies and business for graduate students and young researchers. This book covers all the aspects of successful smart PFAL R & D and business. 

This book presents an Asian perspective on how the treatment of colorectal cancer can be optimized and standardized in ways that take into account technological advances and the trend towards individually tailored therapy.

This book provides a clear understanding of quantum mechanics (QM) by developing it from fundamental postulates in an axiomatic manner, as its central theme. The target audience is physics students at master¿s level. It avoids historical developments, which are piecemeal, not logically well knitted, and may lead to misconceptions. Instead, in the present approach all of QM and all its rules are developed logically starting from the fundamental postulates only and no other assumptions.Specially noteworthy topics have been developed in a smooth contiguous fashion following the central theme. They provide a new approach to understanding QM. In most other texts, these are presented as disjoint separate topics. Since the reader may not be acquainted with advanced mathematical topics like linear vector space, a number of such topics have been presented as ¿mathematical preliminary.¿ Standard topics, viz. derivation of uncertainty relations, simple harmonic oscillator by operator method,bound systems in one and three dimensions, angular momentum, hydrogen-like atom, and scattering in one and three dimensions, are woven into the central theme.Advanced topics like approximation methods, spin and generalized angular momenta, addition of angular momenta, and relativistic quantum mechanics have been reserved for Volume II. ¿

This book analyzes in detail the technological evolution process of databases in the era of cloud computing and explains how traditional database technology has gradually developed to cloud-native form from multiple perspectives such as architecture design, implementation mechanism, and system optimization. This book emphasizes the full combination of theory and practice and also analyzes the SQL optimization and execution, transaction processing, caching and indexing principles of databases implemented by MySQL, PostgreSQL and other systems, what trade-offs and compromises are made in the face of actual application requirements, how to optimize in the face of complex application scenarios, and the reasons behind making various choices. At the same time, combined with Alibaba Cloud's R&D experience in the database field, this book focuses on a series of core technical principles of modern database evolution from system to service, such as the use of cloud computing resource pooling technology and distributed technology to achieve high availability, elastic expansion, and on-demand use of databases.The book is informative, combines theoretical depth and implementation details, and openly explores the new development direction of the database, which can inspire readers to think further.

This open access book offers an introduction to the field of the environmental humanities in India. The environmental humanities, often referred to as 'EH', are a multifaceted, relatively new, and swiftly evolving field of scholarship that integrates the theories and approaches of various disciplines - from anthropology, art, communications, cultural studies, philosophy and ecology to history, literature, media, music, performance, politics, sociology, theology and theater. Practitioners of this considerably integrative and widely ranging field aim to address and, in certain cases, confront today's urgent ecological and cultural challenges, namely climate change, urban sustainability, biodiversity conservation, species decline, energy policy, the exigencies of the Anthropocene, environmental activism, and Indigenous peoples' justice. Although the environmental humanities have been relatively slow to gain traction in South Asia, an increasing momentum towards transdisciplinary approaches to ecology and sustainability is palpable in India. Comprising fourteen chapters, this contributed volume is the first major publication to call attention to current work in the environmental humanities in India. The volume foregrounds particular ecohumanist theories and methodologies evolving from Indian biocultural contexts. Towards this aim, the book consists of four thematic sections: Indigenous Perspectives: Conservation, Spirituality, and Language; Theoretical Grounding: Education, Law, and Ethics; Literary Formulations: Memoir, Parable, and Storyworlds; and Popular Narratives: Myth, Travel, and Music. The volume is of interest to undergraduates, postgraduates, early career scholars, and more established researchers in the environmental humanities and the allied fields of ecopoetics, ecocriticism, ecomusicology, environmental art, cultural ecology, postcolonial studies, and South Asian studies.This is an open access book.

This book is designed to help for developing the general understanding of all the knowledge essential to ensure the reactor's structural integrity. For this purpose, it not only explains basic knowledge of nuclear reactor structure engineering but also allows readers to learn how to systematize this knowledge as they study structural standards. This book first defines structural integrity and explains the concept of structural standards that is used for ensuring integrity, and then describes strength of materials (or mechanics of materials), which is vital as a means of designing components' dimensions and other elements, and the finite element analysis, which has been developed on the basis of strength of materials and has been going mainstream in recent years. Subsequently, the book explains how components are designed, fabricated and examined in practice. In particular, with respect to design, the book places emphasis on what should be considered insizing of components, and provides a description of practical activities of sizing and other elements.

This open access book critically examines the policies and practices related to climate-related human mobility in Asia-Pacific and the legal and policy protection framework for climatically displaced migrants (CDMs) through an interdisciplinary human rights-based approach. While covering the policy and theoretical dimensions of mobility, it also evaluates the issue through empirical studies. The book illustrates how interdisciplinary rights-based approaches address and identify gaps in the protection framework for the region regarding dimensions of climate change displacement, migration, forced migration, susceptibility to climate change, and typology of climate change-induced displacement. Presenting multiple case scenarios, it recommends a legal mechanism based on human rights in a region brimming with variety and multiculturalism.Bringing together voices from the Asia-Pacific Academic Network on Disaster Displacement, the book examines issues that are immediately relevant in countries where they are living and working. In addition to academic perspective, the chapters also bring perspectives from positions held in national human rights institutions and government. They bring insight into lived experience and policy processes, seeking to avert, minimize, and address displacement, including through general disaster risk reduction and climate change adaptation initiatives, as well as specific initiatives around emergency preparedness for response and planned relocation and resettlement. The chapters examine diverse forms of human mobility, including displacement, planned relocation, and forced immobility. The combination of studies focusing on both sudden onset and slower onset movement is also distinctive. With a thorough understanding of the interdisciplinary rights-based approaches to the issue, students, researchers, policymakers, administrators, and all those engaged in studying these topics can quickly evaluate and appreciate how the rights of CDMs are protected on a national, regional, and international level in Asia-Pacific.

This book explains basic ideas behind several methods used in artificial intelligence-based knowledge management techniques. It also shows how these techniques are applied in practical contexts in different education sectors. The book discusses AI-based knowledge management applications, AI-empowered knowledge management in primary and higher education, and technical and ethical challenges and opportunities.