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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Managing Change examines the concept and practice of change within the context of the history, literature and theories of management. In particular, it links the process of change to the strategic development, management and leadership of organisations. The reader is encouraged to reflect critically on areas such as post-modernism, realism and complexity theory, and explores in depth the influence of culture, power and politics.The book is aimed at students of change management, strategy and organisational change as part of undergraduate, MBA and MA programmes.The following online resources support the text:For Instructors: teaching manual, powerpoint slides

In this clever book, bestselling author Richard Templar delivers a collection of principles, tactics and techniques that will make sure things always get done, without you ever having to break a sweat or stay up into the small hours to do it.These pithy, self-contained ideas are so straightforward that you can even read the book itself without trying too hard

Why is it that some people always seem to get what they want? Whether it's a pay rise, a new job, everybody rearranging a date to suit them, or simply that they get their own way every time? It's nothing to do with luck, and everything to do with knowing exactly how to go about it. In this clever book, bestselling author Richard Templar delivers a collection of principles, tactics and techniques that will make sure things always go your way, without you even having to ask. You'll discover the secrets of being the kind of person who gets what they want, and the secrets of making it easy for people to say yes to you (sometimes without even realising they are doing it). And for those rare occasions where you really do have to ask, you'll find priceless advice on exactly what to say and how to say it, so that you'll definitely never have to ask twice.

Change Management is not a single, coherent and agreed upon approach but rather an assortment of tools, techniques, methods and simple good intentions - all of which are simply and practically broken down by this book.The problems with change management is at all levels of management and many people have roles which require them to not only perform the traditional day-to-day tasks associated with being a manager, but also need to deliver ongoing change in their teams, departments or divisions. They want straightforward and practical advise that is easy to understand and can be applied immediately, which this book delivers. It shows how change management can be constructively approached by a practical frame work.

'Whether a complete novice, or a professional portfolio manager, this book will give you access to the mindset and techniques of the most successful investors of our time and more importantly, it will help you avoid mistakes. The Great Investors will have a permanent place on my desk.'Mark Sheridan, Executive Director, Nomura International PLC Leading investors such as Warren Buffett, Benjamin Graham, Sir John Templeton, George Soros and Anthony Bolton are known throughout the world. How did these people come to be so successful? Which strategies have they used to make their fortunes? And what can you learn from their techniques?In The Great Investors, Glen Arnold succinctly and accurately describes the investment philosophies of the worlds greatest investors. He explains why they are the best, gives details of their tactics for accumulating wealth, captures the key elements that led to their market-beating successes and teaches you key lessons that you can apply to your own investing strategies. From the foreword: There are some very special people who seem to possess an exceptional talent for acquiring wealth. I want to explore not just the past triumphs of these masters, but also the key factors they look for as well as the personality traits that allow them to control emotion and think rationally about where to place funds. How does a master of investment hone skills through bitter experience and triumph to develop their approach to accumulating wealth?Glen Arnold The Great Investors is the story of a number of remarkable men: John Templeton, George Soros, Warren Buffett, Benjamin Graham, Philip Fisher, Peter Lynch, Anthony Bolton and John Neff. Whether youre new to investing, have had success in the markets, or youre a professional investor or fund manger, youll benefit from reading about their proven, and successful, trading philosophies. The Great Investorswill show you how to: Be a business analyst rather than a security analyst Do your homework and develop a broad social, economic and political awareness Control emotion so as not to get swept away by the market Be consistent in your approach, even when you have bad years See the wood for the trees and not over complicate your portfolio Learn from your investing Be self reliant, stand aside from the crowd and follow your own logic Take reasonable risk

Clear information shows clear thinking, and clear thinking informs, influences and impresses.How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesnt have to be like this. We could all produce amazingly clear work that has incredible impact if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want. It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides.I love Jons work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides if you want to win more business get into Jons stuff. Its really, really good. Gavin Duffy, a Dragon on Irelands Dragons Den, top media coach and economics columnist with the Irish Sunday Independent "e;Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents."e; Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc. "e;This is a vital topic that has been sorely neglected. Jons book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! "e; Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School. "e;Ive seen Jons talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. "e; Michael Izza, Chief Executive ICAEA.

This revision guide provides concise coverage of the central topics within cognitive psychology, designed to help you focus on assessment and exams. The guide is organised to cater for QAA and BPS recommendations for course content. Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research offer additional pointers for you in your revision process and exam preparation.A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.

This revision guide provides concise coverage of the central topics within Research Methods in Psychology, presented within a framework designed to help you focus on assessment and exams. The text encapsulates all the subject matter listed in the BPS Qualifying Examination syllabus for the area. The structure of the book represents a logical, linear progress through your typical learning in relation to Research Methods in Psychology. The two authors bring their clear, accessible style to bear on this, making the normally dry subject matter seem more lively and engaging. The chapter on writing reports is deliberately left to the end since this is the natural culmination of your research process.Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research will offer additional pointers for you in your revision process and exam preparation.A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.

This innovative new textbook firmly roots management accounting in management, placing the emphasis on the management accountant as a key member of the management team and the strategic business decision making process. Unique case studies and examples of worldwide practices illustrate how concepts and techniques are applied in real-world business situations. It explores how management accounting techniques are adapted and modified to support specific industries from energy to media sectors and covers topical issues such as: Environmental accounting Environmental auditing and ISO14001/EMAS The balanced scorecard Kaizen costing Target costing Social responsibility Features Integrates the most up-to-date and relevant research with a broad approach to management accounting. Presents compelling examples of real organisations, exploring the interactions of management accounting in practice. Extends knowledge of management accounting concepts and techniques to how they can be used for strategic decision making and management control. Uses Excel to develop and apply solutions methods. Examines how management accounting techniques are adapted and modified to support specific industries from energy to media sectors. Covers topical issues such as activity-based budgeting, the balanced scorecard, target costing, capacity planning, quality management, Six Sigma and performance measurement. Fully compliant with developments within the professional bodies such as CIMA and ACCA. Offers end-of chapter exercises to extend your critical thinking and applications of key concepts. Provides short case studies, so you can practise manipulating and analysing data.This is the ideal textbook for students studying management accounting at advanced undergraduate and postgraduate level.

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

The Financial Times Guide to Banking is a comprehensive introduction to how banks and banking works. Best-selling author Glen Arnold provides you with a foundation for understanding the wide variety of activities undertaken by banks. He shows you why these global institutions are so important to consumers and finance professionals alike and explains how their activities impact on everyday life. The Financial Times Guide to Banking will give you: - A thorough understanding of all types of banking from retail through to asset management and investment banking. - An overview of global banking including the worldwide evolution of the sector, the influence of cross-border money flows and the importance of modern banking to international development - Expert knowledge about instruments and markets including debt markets, futures markets and swaps and options - Insight into the crucial importance of central banking and government regulation - Answers to the big questions about monetary policy and interest rates, payment systems and banking success

As a vegetarian you already know how important it is to maintain a healthy, balanced diet. But being pregnant aswell can make it seem even harder to eat and drink in a way that will keep you healthy, your baby safe and provide the ideal fuel for growth and development. What to Eat When Youre Pregnant and Vegetarian is your no-nonsense companion. This handy, compact book is the definitive healthy-eating guide for vegetarians who are expecting and provides expert guidance on what foods are safe and what you should steer clear of.

For the core auditing course for accounting majors. An Integrated, Up-to-Date Approach to Auditing and Assurance ServicesComprehensive and up-to-date, including discussion of new standards, codes, and concepts, Auditing and Assurance Services: An Integrated Approach presents an integrated concepts approach to auditing that details the process from start to finish. Based on the authors belief that the fundamental concepts of auditing center on the nature and amount of evidence that auditors should gather in specific engagements, the texts primary objective is to illustrate auditing concepts using practical examples and real-world settings. The Sixteenth Edition remains up-to-date with examples of key real-world audit decisions and an emphasis on audit planning, risk assessment processes, and collecting and evaluating evidence in response to risks. MyAccountingLab not included. Students, if MyAccountingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyAccountingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyAccountingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For courses in Financial and Managerial Accounting. Expanding on Proven Success with Horngren's Financial and Managerial AccountingHorngrens Financial and Managerial Accounting presents the core content of the accounting course in a fresh format designed to help todays learners succeed. The Fifth Edition expands on the proven success of the significant revision to the Horngren franchise and uses what the authors have learned from focus groups, market feedback, and colleagues to create livelier classrooms, provide meaningful learning tools, and give professors resources to help students inside and outside the class. First, the authors ensured that content was clear, consistent, and above all, accurate. Every chapter is reviewed to ensure that students understand what they are reading and that there is consistency from chapter to chapter. The author team worked every single accounting problem and employed a team of accounting professors from across the nation to review for accuracy. This edition continues the focus on student success and provides resources for professors to create an active and engaging classroom. Through MyAccountingLab, students have the opportunity to watch author recorded solution videos, practice the accounting cycle using an interactive tutorial, and watch in-depth author-driven animated lectures that cover every learning objective. In addition, all instructor resources have been updated to accompany this edition of the book, including the PowerPoint presentations and Test Bank. MyAccountingLab not included. Students, if MyAccountingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyAccountingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyAccountingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For introductory biology course for science majors In 930 text pages, Campbell Biology in Focus, Second Edition, emphasizes the essential content, concepts, and scientific skills needed for success in the college introductory course for biology majors. Focus. Practice. Engage. Campbell Biology in Focus is the best-selling short textbook for the introductory college biology course for science majors. Every unit takes an approach to streamlining the material that best fits the needs of instructors, based on surveys, curriculum initiatives, reviews, discussions with hundreds of biology professors, careful analyses of course syllabi, and the Vision and Change in Undergraduate Biology Education report. The Second Edition builds on the Campbell hallmark standards of accuracy, clarity, and pedagogical innovation, going beyond this foundation to help students make connections visually across chapters, interpret real data from research, and synthesize their knowledge. The accompanying digital resources include new, mobile-friendly tools that help instructors teach challenging topics better than ever before; integrate the eText with videos and animations; and allow students to test, learn, and retest until they achieve mastery of the content. MasteringBiology not included. Students, if MasteringBiology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringBiology should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MasteringBiology is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For introductory courses in computer science and engineering. Learning to Program with ANSI-CProblem Solving and Program Design in C teaches introductory students to program with ANSI-C, a standardized, industrial-strength programming language known for its power and probability. The text uses widely accepted software engineering methods to teach students to design cohesive, adaptable, and reusable program solution modules with ANSI-C. Through case studies and real world examples, students are able to envision a professional career in programming.Widely perceived as an extremely difficult language due to its association with complex machinery, the Eighth Edition approaches C as conducive to introductory courses in program development. C language topics are organized based on the needs of beginner programmers rather than structure, making for an even easier introduction to the subject. Covering various aspects of software engineering, including a heavy focus on pointer concepts, the text engages students to use their problem solving skills throughout.

For courses in Money and Banking or General Economics. An Analytical Framework for Understanding Financial Markets The Economics of Money, Banking and Financial Markets brings a fresh perspective to todays major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process, the regulation and supervision of the financial system, and the internationalization of financial markets. Continuing to set the standard for money and banking courses, the Eleventh Edition provides a unifying, analytic framework for learning that fits a wide variety of syllabi. Core economic principles organize students' thinking, while current real-world examples keep them engaged and motivated. MyEconLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292094304)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

For two-semester general chemistry courses (science majors).Make critical connections in chemistry clear and visibleMcMurry/Fay/Robinsons Chemistry, Seventh Edition, aims to help students understand the connections between topics in general chemistry and why they matter. The Seventh Edition provides a concise and streamlined narrative that blends the quantitative and visual aspects of chemistry, demonstrates the connections between topics, and illustrates the application of chemistry to their lives and careers. New content offers a better bridge between organic and biochemistry and general chemistry content, and new and improved pedagogical features make the text a true teaching tool rather than just a reference book.New MasteringChemistry features include conceptual worked examples and integrated Inquiry sections that help make critical connections clear and visible and increase students understanding of chemistry. The Seventh Edition fully integrates the text with new MasteringChemistry content and functionality to support the learning process before, during, and after class.MasteringChemistry is not included. Students, if MasteringChemistry is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringChemistry should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringChemistry from Pearson is the leading online homework, tutorial, and assessment system, designed to improve results by engaging students before, during, and after class with powerful content. Instructors ensure students arrive ready to learn by assigning educationally effective content before class, and encourage critical thinking and retention with in-class resources such as Learning Catalytics. Students can further master concepts after class through traditional and adaptive homework assignments that provide hints and answer-specific feedback. The Mastering gradebook records scores for all automatically graded assignments in one place, while diagnostic tools give instructors access to rich data to assess student understanding and misconceptions. Mastering brings learning full circle by continuously adapting to each student and making learning more personal than everbefore, during, and after class.

For Fluid Mechanics courses found in Civil and Environmental, General Engineering, and Engineering Technology and Industrial Management departments.Fluid Mechanics provides a comprehensive and well-illustrated introduction to the theory and application of Fluid Mechanics. The text presents a commitment to the development of student problem-solving skills and features many of the same pedagogical aids unique to Hibbeler texts.Teaching and Learning ExperienceThis program will provide a better teaching and learning experience Individualized Coaching: MasteringEngineering provides students with wrong-answer specific feedback and hints as they work through tutorial homework problems. Problem Solving: A large variety of problem types stress practical, realistic situations encountered in professional practice, with varying levels of difficulty. Visualization: The photos are designed to help students visualize difficult concepts. Review and Student Support:A thorough end-of-chapter review provides students with a concise reviewing tool. Accuracy Checking:The accuracy of the text and problem solutions has been thoroughly checked by other parties. Alternative Coverage: After covering the basic principles in Chapters 1-6, the remaining chapters may be presented in any sequence, without the loss of continuity. MasteringEngineering is not included. Students, if MasteringEngineering is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringEngineering is not a self-paced technology and should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MasteringEngineering is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Engage Students in Learning About Atmospheric Processes Aguado/Burts Understanding Weather and Climate illustrates meteorology and climatology using everyday occurrences and inspired technology tutorials to engage students in learning about atmospheric processes and patterns. The Seventh Edition extends coverage of global climate change with new and unique sections covering oceans and climate in the Earth system. Each chapter also focuses on the human aspect of weather and climate, covering high interest weather-related hazards that draw students into the course, while incorporating the latest science and the most relevant issues. This program will provide a better teaching and learning experience. Heres how: Integrated Mobile-Ready Videos: Students use their mobile devices to scan Quick Response (QR) codes in the book to view videos, for just-in-time visualization of key meteorological concepts and applications. Engage Students with Real-World Applications and Environmental Impacts: Case Studiescover weather hazards and how they impact people and society. Emphasis on Oceans and Climate and on Climate Change: New and unique coverage on Oceans and their role in regulating weather and climate has been added in chapters 8, 15, and 16. Focus on Fundamentals and Learning Path: Greater focus on the scientific method and basic concepts to help guide students. MasteringMeteorology is not included. Students, if MasteringMeteorology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MasteringMeteorology should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringMeteorology with eText for Understanding Weather and Climate is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Based on original research into some of the worlds best organisations, How to Lead cuts right through all the myths and mysteries to get straight to the heart of what it really takes to motivate, inspire and deliver results.

For one-semester Principles of Economics courses at two- and four-year colleges and universitiesReveal the relevance of economics through real-world business examplesOne of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students lives. Essentials of Economics, Fourth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career pathopening an art studio, trading on Wall Street, or bartending at the local pubstudents will benefit from understanding the economic forces behind their work.This program provides a better teaching and learning experiencefor you and your students. It will help you to: Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding. Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students.Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN: 9781292059792)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Were you looking for the book with access to MyMathLab Global? This product is the book alone, and does NOT come with access to MyMathLab Global. Buy Mathematics for Engineers, 4e by Croft with MyMathLab Global access card 4e (ISBN 9781292077765) if you need access to the MyLab as well, and save money on this brilliant resource. Understanding key mathematical concepts and applying them successfully to solve problems are vital skills that all engineering students must acquire. Mathematics for Engineers teaches, develops and nurtures those skills. Practical, informal and accessible, it begins with the foundations and gradually builds upon this knowledge as it introduces more complex concepts to cover all requirements for a first year engineering maths course, together with introductory material for even more advanced topics. Need extra support? This product is the book alone, and does NOT come with access to MyMathLab Global. This title can be supported by MyMathLab Global, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMathLab Global at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMathLab Global: Mathematics for Engineers with MyMathLab Global access card 4e (ISBN 9781292077765). Alternatively, buy access to MyMathLab Global and the eText an online version of the book - online at www.mymathlabglobal.com.For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

If you want to increase your confidence in mathematics then look no further! Assuming little prior knowledge, this market-leading text is a great companion for those who have not studied mathematics in depth before. Breaking topics down into short sections makes each new technique you learn seem less daunting. This book promotes self-paced learning and study, as students are encouraged to stop and check their understanding along the way by working through practice problems. FEATURES Many worked examples and business related problems. Core exercises now have additional questions, with more challenging problems in starred exercises which allow for more effective exam preparation. Answers to every question are given in the back of the book, encouraging students to assess their own progress and understanding. Wide-ranging topic coverage suitable for all students studying for an Economics or Business degree.

For freshman/sophomore, 1 semester or 1-2 quarter courses covering college algebra and/or finite mathematics for students in management, natural, and social sciences. Finite Mathematics with Applications in the Management, Natural, and Social Sciences presents sound mathematics in an understandable manner, proceeding from the familiar to new material and from concrete examples to general rules and formulas. The Eleventh Edition retains its focus on real-world problem solving, but has been refreshed with revised and added content, updated and new applications, fine-tuned and newly-integrated pedagogical devices, and enhanced exercise sets. The new edition supports students with a tightly integrated MyMathLab course and quality applications and exercises. Teaching and Learning Experience This program will provide a better teaching and learning experience. Heres how: Personalized help with MyMathLab: MyMathLab delivers proven results by personalizing the learning process. Strong foundation of algebra: The authors devote the first four chapters to algebra topics that form the foundation for the finite mathematics topics that follow. Built for student success: proven pedagogy, robust exercise sets, and comprehensive end-of-chapter material help students succeed in the course. Motivation: Students constantly see the math applied to their major areas of study.Please note that the product you are purchasing does not include MyMathLab. MyMathLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMathLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMathLab to accelerate your learning? You need both an access card and a course ID to access MyMathLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMathLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMathLab (ISBN:9781292072845)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.mymathlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Calculus for the Life Sciences features interesting, relevant applications that motivate students and highlight the utility of mathematics for the life sciences. This edition also features new ways to engage students with the material, such as Your Turn exercises. The MyMathLab course for the text provides online homework supported by learning resources such as video tutorials, algebra help, and step-by-step examples. Teaching and Learning Experience This program will provide a better teaching and learning experience. Heres how: Personalized help with MyMathLab: MyMathLab delivers proven results by personalizing the learning process. Motivation: Students constantly see the math applied to the life sciences. Built for student success: Proven pedagogy, robust exercise sets, and comprehensive end-of-chapter material help students succeed in the course.Please note that the product you are purchasing does not include MyMathLab. MyMathLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMathLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMathLab to accelerate your learning? You need both an access card and a course ID to access MyMathLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMathLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMathLab (ISBN:9781292072050)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.mymathlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

THE WORKSHOP BOOK TEACHES YOU HOW TO RUN AN EFFECTIVE WORKSHOP - EFFORTLESSLY. Based on methods developed - and proven in business, this highly visual and practical book will show readers how to design, lead and run effective workshops. The tools you need to design and lead successful workshops yourself Ways to enhance the collective intelligence of any team, keeping them focussed and engaged Tricks and tips for structuring time to generate maximum productivity in a limited session Advice on how to find inspiration and creativity to generate great ideas for any industry or brief Workshop fundamentals, so you can add your own flair

It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular text teaches you how to make the best choices in managerial and other business roles. Please note that the product you are purchasing does not include MyAccountingLab. MyAccountingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyAccountingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyAccountingLab to accelerate your learning? You need both an access card and a course ID to access MyAccountingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyAccountingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyAcountingLab (ISBN:9781292072531)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myaccountinglab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Forty studies that helped shape the field of Psychology Roger Hocks Forty Studies provides a glimpse of the science of psychology, unraveling the complexities of human nature. Hock summarizes some of the most influential studies in psychological history studies, and guides the reader through a thoughtful interpretation of the results and why the study is considered so important. This book provides a more in-depth look and analyses that cannot be found by reading a textbook or research alone. Learning GoalsUpon completing this book, readers will: Gain background knowledge of the complexities in the psychology field. Learn about detailed studies in an easy, understandable manner. Understand scientific research, through closer examination of major topics.