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Essentials of Global Marketing

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273756545
  • Indbinding:
  • Paperback
  • Sideantal:
  • 560
  • Udgivet:
  • 19. juli 2012
  • Udgave:
  • 2
  • Størrelse:
  • 193x262x19 mm.
  • Vægt:
  • 1026 g.
  • 4-7 hverdage.
  • 5. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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