Essentials of Global Marketing
- Indbinding:
- Paperback
- Sideantal:
- 560
- Udgivet:
- 12. Juli 2012
- Udgave:
- 2
- Størrelse:
- 193x262x19 mm.
- Vægt:
- 1026 g.
På lager
Leveringstid:
4-7 hverdage
Forventet levering: 15. Oktober 2024
Beskrivelse af Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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