Bøger udgivet af Cengage Learning EMEA

Since the mid-90s there has been increased interest in the phenomenon of gay tourism. Researchers are examining the range of cultural, social, psychological and health issues that are affecting men and lesbians on their travels. This book defines gay tourism and is a benchmark for future research on this important and often misrepresented market.

Presents the English essentials for doing business in global marketplace. This title takes account of international contexts, countries and cultures and a business environment where English is often used as the language of communication between speakers of many nationalities.

Reflects the rapid move towards international standards over the years. This book provides a comprehensive examination of financial accounting practices in all major - and several emerging - industrial nations, including the United States, Australia, Japan, the larger member states of the European Union and Eastern Europe.

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

The Spa business has been growing rapidly over the years. This book offers a comprehensive look at the spa industry, bringing together all the elements of spas in one educational text. It is written to cover the new NVQ Level 3 standards for spa treatment units, as set by Habia's Expert Working Group.

Suitable for managers and HR professionals, students of management and occupational psychology at undergraduate and MBA level, this title discusses the origins of creativity, group approaches to innovation, managing innovative teams and how to manage organizations.

This text gives students a firm foundation and grounding in mathematics. It provides them with a chance to test their skills, revise areas they are not sure about and address any gaps in their knowledge.

Provides a comprehensive yet simple introduction to microeconomics, assuming no prior knowledge. This text attempts to take the fear out of microeconomics by recognising that there is a fear factor. Including examples and an emphasis on practice, it is suitable for introductory courses on economics.

This text gives comprehensive coverage of the all the requirements of three courses: the VTCT Holistic Diploma and the VTCT Complementary Diploma and the more modest needs of the City and Guilds Progress Awards in Holistics. It also supoorts and covers the needs of stand-alone qualifications.

Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

With the appearance of AIDS/HIV, a new impetus has been given to research in the field of travel and tourism. Considerable attention has also been given to the impact which international tourism has had on the development of commercial sex industries in different destinations around the world. This book deals with this topic.

This text discusses aquatic animal life cycles and how to maintain high-quality fishery populations. Detailed explanations of animal management cover all important aspects of feeding and growth. It also shows how to increase the effectiveness of aquaculture operations across the board.

Series Information An interactive approach to learning, this series provides everything a student needs for Foundation studies across healthcare disciplines. Written by an appropriate specialist in a non-technical style. Key features of the text demonstrate how theory has a practical application, as well as testing student's knowledge.

Adopting an innovative systems-based approach, the authors provide the reader with both an understanding of particular services and functions within the hospitality industry and an overview of the industry as whole. Using an array of international case studies, they provide a comprehensive, integrated analysis of a diverse and complex industry.

Written in a non-technical style, this topical text encourages the reader to work through the differences and similarities between law and ethics. Using case studies at the beginning of each chapter to demonstrate scenarios that health professionals may face in day-to-day practice, with a theoretical discussion of legal and ethical issues.

Packed with case examples and applications, this new book applies the lessons learned from these organizations to provide team leaders, training managers and consultants with a practical guide to team leadership based on the principles of the Team Management Wheel.

Describes managing business strategy. This book explains the process of managing complex projects by combining business analysis and project management techniques in order for an organization to implement their business strategy and get the results they desire.

Practical Professional Cookery is recognised throughout the English-speaking world as the established source of recipes for both students and professionals. Practical Professional Cookery covers the full range of work from the most basic dishes to those requiring advanced techniques. Each recipe is presented in a stepped, easy-to-follow format. This revised third edition has been updated with the inclusion of more international, particularly Australian, food and terminology.

Accompanies the City & Guilds 2360 Course C on Electrical Installation Work. This title offers information on installations that need special consideration, for example: explosive and hazardous areas, agricultural and horticultural installations, standby supplies and lightning protection, fire alarm requirements.