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Bøger af Yogesh K. Dwivedi

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  • af Amany Elbanna
    1.081,95 - 1.090,95 kr.

    This volume, IFIP AICT 660, constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "e;Co-creating for Context in Prospective Transfer and Diffusion of IT"e; on Transfer and Diffusion of IT, TDIT 2022, held in Maynooth, Ireland, during June 15-16, 2022.The 19  full papers and 10 short papers presented were carefully reviewed and selected from 60 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts:

  • - A Pluralistic Perspective
    af Yogesh K. Dwivedi, Antonis C. Simintiras, Oluwaseun E. Adegbite & mfl.
    744,95 kr.

    This book explores how enterprises adapt to challenges in their business environments. Simply put, today's business environment demands a new way of doing business that challenges brand's existing core business philosophy. Organisations are 'individual' entities in their own rights.

  • - A State of the Art Analysis and Future Directions
    af Yogesh K. Dwivedi, Michael D. Williams, Elvira Ismagilova & mfl.
    593,95 kr.

    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

  • af Yogesh K. Dwivedi
    1.138,95 kr.

    Develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a window into the rational decisions of potential broadband consumers.

  • - Online Consumer Behavior
    af Yogesh K. Dwivedi, Mahmud Akhter Shareef & Vinod Kumar
    593,95 kr.

    This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

  • - A State of the Art Analysis and Future Directions
    af D. Laurie Hughes, Yogesh K. Dwivedi, Antonis C. Simintiras & mfl.
    542,95 kr.

    This book examines the link between change and project management and how creating a closer alignment between these two methodologies can yield greater benefits and mitigate elements of failure of information systems (IS) projects.