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Bøger af Tobias Richter

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  • af Tobias Richter
    315,95 kr.

  • - An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market
    af Tobias Richter
    566,95 kr.

    Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.

  • - An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates
    af Tobias Richter
    948,95 kr.