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  • Beurteilung Der Fusion Deutscher Banken af Tobias Richter
    Beurteilung Der Fusion Deutscher Banken
    af Tobias Richter
    323,95 kr.

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  • Marketing Programme and Process Standardisation af Tobias Richter
    Marketing Programme and Process Standardisation
    - An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market
    af Tobias Richter
    572,95 kr.

    Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.

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  • Marketing Mix Standardisation in International Marketing af Tobias Richter
    Marketing Mix Standardisation in International Marketing
    - An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates
    af Tobias Richter
    1.053,95 kr.

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