Bøger af T. C. Melewar
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1.740,95 kr. Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
- Bog
- 1.740,95 kr.
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- Connecting Brands, Consumers and Companies
873,95 kr. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.
- Bog
- 873,95 kr.
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- An Advanced Perspective
919,95 kr. Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
- Bog
- 919,95 kr.
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- Connecting Tourist Experiences to Places
1.722,95 kr. Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
- Bog
- 1.722,95 kr.