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Building Corporate Identity, Image and Reputation in the Digital Era

af Charles Dennis, T. C. Melewar, Pantea (Middlesex University London Foroudi

indgår i Routledge Studies in Marketing serien

Building Corporate Identity, Image and Reputation in the Digital Era af Charles Dennis
Bag om Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367531232
  • Indbinding:
  • Hardback
  • Sideantal:
  • 554
  • Udgivet:
  • 30. juli 2021
  • Størrelse:
  • 242x162x38 mm.
  • Vægt:
  • 994 g.
  • 2-3 uger.
  • 11. december 2024
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Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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