Bøger af Scott A. Neslin
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155,95 - 280,95 kr. - Bog
- 155,95 kr.
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- Analyzing and Managing Customers
1.388,95 - 1.942,95 kr. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
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- 1.388,95 kr.
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808,95 kr. Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).
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- 808,95 kr.