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Bøger af Scott A. Neslin

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  • af Scott A. Neslin
    823,95 kr.

    Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).

  • - Analyzing and Managing Customers
    af Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin
    1.455,95 - 2.037,95 kr.

    Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.