Bøger af S M a Moin

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students, to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age.

At some point in our life, many of us face the big questions: Who am I? Why am I here? Where am I going? 'The Purpose of Life' follows the quest of a naval man who took voluntary retirement to experience life beyond ships and oceans, setting fast his course into an unknown future. The ship of life that he was manning with his wife and two children foundered on the brutal realities of a foreign land. Despite hardships, the four enjoyed love, hope, and despair in their London basement flat, where not a single ray of natural and healing sunlight could penetrate. Faith, patient perseverance, and prayer reignited their dreams. The man's life journey turned into a quest to understand the purpose of life. He discovers that human beings are God's lieutenants on earth; and that the struggles of human existence are not penanced for their sins but an invocation to strive and thrive. This book addresses life's big questions, drawing on lessons from the Divine Scripture, and viewing human condition through the lens of leadership and strategy. In conversation with the readers, the author reveals the grand mission of life, at the heart of which is submission to God and service to humanity.

While training on-board warships, a naval midshipman found abundance in less in the proving grounds of rough seas. Although every ship has only one Commanding Officer, he learned that we are all indeed the Captains of our own lives, and our successes follow when we assume command and make decisions. Fifteen years later, after rising through the ranks to become a Lieutenant Commander, the author willingly retired to explore life on dry land. The struggles of beginning from scratch, with his wife and two little sons on the same lifeboat, tested their character and helped solidify their moral values. Listening to their hearts and learning from failures enabled them to not only survive but also thrive. Leadership Compass: 12 Steps to Becoming a Purposeful Leader explains how faith and prayer transformed the author's leadership understanding: "The power of faith gives leaders a sense of accountability to God, reinforcing their responsibilities for humanity." This book unveils 12 transformational steps required to become an effective, purposeful leader and will embark you on a journey of self-discovery that offers clarity of purpose, growth through lifelong learning, transformation through overcoming adversity, and how to make a personal impact on this world as God's lieutenant. 1. Know Your Lord: Put God First2. Know Yourself: Meet God's Lieutenant3. Know Your Purpose: Set Your Moral Gyro4. Assume Command: Take the Helm of Your Life5. Seek Guidance: Find Freedom through Faith6. Be a Lifelong Learner: Develop the Third Eye7. Live Like a Traveller: Find Abundance in Less8. Have an Attitude of Gratitude: Focus Your Eyes on the Prize9. Persevere with Patience and Prayer: Transform through Struggles10. Start with a Dream: Navigate with a Vision11. Embark on a Mission: Make Service Part of Every Day12. Lead with Character: Bring Values to Life

It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;