De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Bøger af Roxana Codita

Filter
Filter
Sorter efterSorter Populære
  • - German Consumer Goods Companies in Central and Eastern Europe
    af Roxana Codita
    716,95 kr.

    This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.