Bøger af Peter Fader
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268,95 - 668,95 kr. - Bog
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- Implement a Winning Strategy Driven by Customer Lifetime Value
213,95 - 548,95 kr. A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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- 213,95 kr.
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- 613,95 kr.