Bøger af Peter C. Verhoef
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- Bog
- 626,95 kr.
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- A Review and Research Agenda
758,95 kr. Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
- Bog
- 758,95 kr.