Bøger af Paul Baines

With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, MarketingYR provides the skills vital for successful engagement with marketing across all areas of society.

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

Defoe's Robinson Crusoe (1719) and Moll Flanders (1721) together defined a new way of writing fiction in the eighteenth century. Each was highly controversial in Defoe's time, and each has generated a very large amount of criticism since. This Guide examines the major trends and movements in critical interpretation of these two popular and widely-studied novels, from the earliest reception history to the present day. The thematic and chronological organization of material points out similarities and differences between the two books, and maps Defoe studies onto some of the obvious lines of development that criticism in general has taken over the last century in particular, including feminist, ideological and postcolonial perspectives. The volume also features a section on adaptations of the novels in film and other media.

Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.