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  • - The Creation of the Global Fashion Business
    af France) Karra & Neri (IESEG University
    650,95 - 1.475,95 kr.

  • af Neri (IESEG University Karra
    762,95 kr.

    Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.