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  • Key Marketing Metrics af Paul W. Farris
    Key Marketing Metrics
    - The 50+ Metrics Every Manager Needs to Know
    af Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer & mfl.
    409,95 kr.

    Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.

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  • Marketing Metrics af Paul Farris
    Marketing Metrics
    - The Manager's Guide to Measuring Marketing Performance
    af Paul Farris, Neil Bendle, David Reibstein & mfl.
    390,95 kr.

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