Bøger af Max von Zedtwitz

Expanding into foreign markets is a dream for many businessowners andexecutives. However, the journey from idea to success is a long and complexone, with many critical considerations and tough decisions to be madealong the way.INTERNATIONALISATION – FROM DREAM TO SUCCESS reveals the secretsof turning your international aspirations into reality. It offers insights intowhat to expect when you take your business abroad, the key steps you musttake and the challenges that can arise – not only during the early days ofinternationalisation, but also in the years ahead.It answers a wealth of questions about the internationalisation process,including:• Why go abroad?• Which country should you choose?• What do customers in new markets want?• Who should you partner with?• How do you navigate cultural and legal differences?• How can you create an effective collaboration between theheadquarters and the subsidiary?• And what is your role in all of this?Through compelling examples, supported by research and their ownexperiences, Claus Sehested and Max von Zedtwitz offer a clear path foranyone seeking success abroad. With over 20 years of experience as advisorsto companies seeking to enter foreign markets, and having personally builtbusinesses abroad as expatriate managers, the authors share everythingthey wish they had known before venturing out for the first time.This book is ideal for businessowners, top executives, expatriate managers,leaders, and employees who are facing an internationalisation process.

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade.

This book analyses the relationships among product safety strategy and culture, concurrent engineering, new product development (NPD) processes and product safety performance.