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  • - What You Really Need to Know to Manage Your Marketing Activities
    af Svend Hollensen, Marc Oliver Opresnik & Nils Bickhoff
    428,95 - 519,95 kr.

    In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.