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Bøger af Lionel Becherel

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  • - An Economic Perspective
    af Francois Vellas & Lionel Becherel
    844,95 kr.

    This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of tourism, the role of marketing and finance, organisations and policies. International cases are used throughout the text.

  • - A Strategic Approach
    af Francois Vellas & Lionel Becherel
    889,95 kr.

    Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism's commercialization. This is an examination of the changes in the international marketing of tourism.