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Bøger af L. Etherington

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  • af S. Robinson
    466,95 kr.

    The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

  • - A Guide for Time Travelers
    af S. Robinson & L. Etherington
    812,95 kr.

    The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations.