Bøger af Koen H. Pauwels
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863,95 kr. Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.
- Bog
- 863,95 kr.
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- Analyzing Marketing Phenomena and Improving Marketing Decision Making
1.653,95 - 1.662,95 kr. This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
- Bog
- 1.653,95 kr.