De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Bøger af Joseph Priester

Filter
Filter
Sorter efterSorter Populære
  • - Construct, Consequences and Causes
    af C. Whan Park, Joseph Priester & Deborah J. McInnis
    513,95 kr.

    Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.