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Brand Attachment

- Construct, Consequences and Causes

Bag om Brand Attachment

Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601981004
  • Indbinding:
  • Paperback
  • Sideantal:
  • 52
  • Udgivet:
  • 12. januar 2008
  • Størrelse:
  • 235x161x3 mm.
  • Vægt:
  • 98 g.
  • 8-11 hverdage.
  • 7. december 2024

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Ingen binding og kan opsiges når som helst.

Beskrivelse af Brand Attachment

Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.

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