Bøger af John Philip Jones
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- The Experiences of Robert Gardner, Mc Cambridge Classicist and Infantry Officer
222,95 - 324,95 kr. - Bog
- 222,95 kr.
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- Bog
- 233,95 kr.
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- Based on the Unpublished Journal of Major John Sylvanus Macgill, MB, Chb, MD, Royal Army Medical Corps
226,95 - 318,95 kr. - Bog
- 226,95 kr.
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- Bog
- 731,95 kr.
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- A Resource Guide
707,95 - 1.647,95 kr. A guide to the 77 key organizations and publications in the field of advertising and marketing communications.
- Bog
- 707,95 kr.
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- A Study of 28 Enduring Myths
1.077,95 kr. The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
- Bog
- 1.077,95 kr.
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1.435,95 kr. ┬╖ Does advertising work?┬╖ How does advertising work?┬╖ How much advertising works?┬╖ How can advertising be measured and made accountable?The last question effectively sums up the principal topic of this work. This accountability can only be answered by finding a way of calculating the financial return from advertising during a finite period (factoring out all other influences on the sales of a brand), and comparing this return to the cost of the investment.Based on state-of-the-art research, this work is a thorough study of advertising accountability and the comparison of investment and return. John Phillip Jones analyzes and clarifies the latest research into terms that professionals and students can use. He provides answers to the principal questions facing advertising professionals today, setting out a methodology that covers the creative process, budgets and media with the ultimate goal of the measurement of effect.This volume makes an excellent research aid that will enhance skills and assist in the study of advertising and marketing.
- Bog
- 1.435,95 kr.
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- Operations, Creativity, Media Planning, Integrated Communications
2.010,95 kr. This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank'' of theory and practice for advertising students and professionals.
- Bog
- 2.010,95 kr.