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Fables, Fashions, and Facts About Advertising

- A Study of 28 Enduring Myths

af John Philip Jones
Fables, Fashions, and Facts About Advertising af John Philip Jones
Bag om Fables, Fashions, and Facts About Advertising

The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761927990
  • Indbinding:
  • Paperback
  • Sideantal:
  • 328
  • Udgivet:
  • 21. januar 2004
  • Størrelse:
  • 152x228x19 mm.
  • Vægt:
  • 450 g.
  • 8-11 hverdage.
  • 10. december 2024

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The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

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