Bøger af John Atkinson

The latest issue of this regular publication for studying contemporary film considers the resurgent genre of science fiction cinema. Essays include the star persona of Tom Cruise in relation to his many science fiction projects (such as "War of the Worlds" [2005] and, most recently, "Edge of Tomorrow" [2014]) and the theme of the double in science fiction cinema, using "Moon" (2009) and "AI: Artificial Intelligence "(2001) as the most prominent examples while also drawing on older works.

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments