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Bøger af Jean-Paul Gaudilliere

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  • af Jean-Paul Gaudilliere, Claudia Lang, Andrew McDowell, mfl.
    353,95 - 1.393,95 kr.

  • - Research for Sales in the Pharmaceutical Industry
    af Jean-Paul Gaudilliere
    772,95 - 1.835,95 kr.

    The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.