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  • - Lessons Learned in Marketing and Military Procurement
    af James Hasik
    616,95 kr.

    The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.